The Aventador has become the go-to brand for cleaning toilets in Australia.
However, this week FourFour Two revealed the one brand that doesn’t.
So why is the Aventadorent one of the most expensive brands on the market?
FourFour two understands that the brand is under-performing.
To find out why, we spoke to the brand’s marketing director, Simon, about how the brand can improve its image and become a better drain cleaner.
FourFour: Can you tell us more about your brand?
Simon: The Avantador is a brand that we have been running for about 15 years.
When we started in 2008 we started as a clean-up company.
We used to be a family-owned business.
We bought our first toilet in 1994.
Then we moved into the business as a business in 2005 and then in 2013, we were bought by a multinational.
The name was chosen after an advertisement in the Australian press that said “Beware, this is the cleanest toilet you’ve ever seen”.
We were delighted to be the clean-ups brand.
In the past, we’ve sold our toilets to a variety of companies and had to deal with a lot of legal issues.
But with the Avantadorens, we’re the clean ones.
We’ve taken a very different approach to the business.
Four Four: What are some of the things you’ve learnt about cleaning toilets from working with the brand?
How did the brand become so popular in Australia?
It started in the early 2000s with the washing of toilets by the people who worked there.
It was just a bit of a weird idea that we had to do something about the waste coming into the toilets.
We started cleaning toilets at the end of 2002, when the toilet was the main business for our family and then we moved to a cleaner in 2007.
We had a little more than 40 people cleaning toilets, so we were pretty busy.
But after that we did the toilet cleaning every three months.
At the end, we would clean out the toilets in one to two weeks.
The clean-out process was just so efficient, that we decided to get the name “Aventador”.
FourFour : So, the brand has grown quite rapidly over the years.
What are your plans for the brand going forward?
Simon : The Aavestadoren is going to continue to grow.
We will continue to use our Aventadi brand, as the name suggests, as we are still the cleaners.
We have also developed a new cleaning product, called Aventi, that’s a new type of cleaning product that we’ve designed specifically to clean toilets.
It’s a high-performance cleaning product with a specialised, very low-cost liquid nitrogen technology, which we believe will help us get rid of that residue that comes off the toilet.
Four4: The liquid nitrogen, does that sound like a pretty expensive product?
Simon.: Yes, it does sound expensive.
But the liquid nitrogen we use is made in China, and we have a team of four people working on this product, including three engineers and a third person who is in charge of the packaging.
It is quite a high performance product.
Four 4: It’s not cheap, but it does work?
No, it’s not.
The liquid Nitrogen is actually a lot cheaper than the expensive cleaners you might find in your local supermarket.
It costs around $50 to make a litre of liquid Nitron.
Four four: Are there any other brands out there?
Simon?: I think the Aavestate brand is one of our biggest sellers in Australia, with more than 60,000 customers, and there are about 40 other brands that we’re currently working with in the toilet business.
The Averestadores also have a huge following in Australia and around the world.
Fourfour: What’s your favourite brand of toilet cleaner?
My favourite is the old brand.
The one that I used to do a lot was the Aveltec, which I did for 10 years.
I’m going to keep doing that, and I’m very happy to continue with that brand.
FourF4: How do you see your brand evolving?
Simon, when I say that the Aveventador is the one that we will be using for the foreseeable future, that is a good indication that the branding is working.
It helps that we are not just going to be using this brand for a while.
We’ll be moving to other brands as well.
We hope that in the future we’ll be able to get other brands on board.
I think in the next 10 years or so, we are going to see some of our other brands come onto the market.
FourFive: How will the AAVestate brand improve over the next few years?
Simon., it is definitely a brand we will continue using.
It works and we love it.
FourSix: What do you think about the